Monday, April 21, 2014

What Social Networks do you Invest your Time In?

How does a small business know which social networks to invest their time in and how do they manage these networks?

Heather Wied, Marketing Director of Pubsoft, recommends:

·         Play to Your Strengths. Maintaining a strong social presence for your business is work, so choose the network that you will enjoy and one that plays to your strengths.

·         Let your target market be your guide. While it’s a little oversimplified, consumer preferences are constantly changing, so you have to know the places where your consumers are spending more time

·         Less Is More. In terms of breadth of platforms, less is more if you’re working with limited resources. If you want your social to be effective, keep in mind it’s a long term game, and you really have to own the space you’re in.



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