Wednesday, March 26, 2014

3 Reasons Why Most Biz Websites Fail in Detroit

This post may contain affiliate links. Please read full disclosure here.

I was recently contacted about " CEO David Chen as one of the world's foremost experts on how to create more simple and effective business websites."
According to David's in-depth analysis of hundreds of local Detroit business websites, most fail because of three key mistakes:
  • Mobile traffic now accounts for 20% of all website traffic, but most Detroit business websites don't optimize for mobile navigation, reduced clicking, and infinite scrolling.
  • Most business websites in Detroit have excessive content in complicated page hierarchies instead of focusing visitors on what is most important.
  • Because most businesses in Detroit don't have a plan to keep their website current (and have to pay an outside company to do so), their websites are chock full of old information that harms the brand.

Even though this info points out Detroit, I believe these tips can apply to any business website in Michigan.  These are excellent reasons.  I have definitely taken these to heart myself as a blogger.  It's important to stay on top of things especially with the constantly changing times we are living in.

What are your thoughts?


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