Wednesday, March 26, 2014

3 Reasons Why Most Biz Websites Fail in Detroit

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I was recently contacted about "Strikingly.com CEO David Chen as one of the world's foremost experts on how to create more simple and effective business websites."
According to David's in-depth analysis of hundreds of local Detroit business websites, most fail because of three key mistakes:
 MISTAKE #1:  UNUSABLE ON MOBILE
  • Mobile traffic now accounts for 20% of all website traffic, but most Detroit business websites don't optimize for mobile navigation, reduced clicking, and infinite scrolling.
MISTAKE #2:  TOO MUCH CONTENT
  • Most business websites in Detroit have excessive content in complicated page hierarchies instead of focusing visitors on what is most important.
MISTAKE #3:  OUT-OF-DATE NEWS
  • Because most businesses in Detroit don't have a plan to keep their website current (and have to pay an outside company to do so), their websites are chock full of old information that harms the brand.
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Even though this info points out Detroit, I believe these tips can apply to any business website in Michigan.  These are excellent reasons.  I have definitely taken these to heart myself as a blogger.  It's important to stay on top of things especially with the constantly changing times we are living in.

What are your thoughts?

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